'Ageless Award' Honorees Are Inspirationally Youthful, Receive Nintendo DS and Brain Age to Keep Minds Active
Source: Yahoo! FinanceDate: January 22, 2007
Byline: Press Release
'Ageless Award' Honorees Are Inspirationally Youthful, Receive Nintendo DS and Brain Age to Keep Minds Active
The list of winners has been omitted, except one relevant entry. See original above. Emphasis ours.
REDMOND, Wash., Jan. 22 /PRNewswire/ — Nintendo is honoring 100 individuals, whose ages range from 54 to 104, from around the country who personify the term "ageless." They run marathons and tame lions. They are stuntmen and NASCAR racers. They don't let their chronological age define who they are, and they set a positive role model for people of all ages. These are qualities Nintendo has fostered with its wildly popular Nintendo DS(TM) title Brain Age(TM): Train Your Brain in Minutes a Day, which offers users a series of challenging puzzles to keep their minds active. The 100 recipients are living demonstrations of how a youthful mindset can keep a person truly "ageless." Each of the honorees has received a Nintendo DS Lite portable video game system and a copy of Brain Age.
"These honorees represent the kind of people we all want to grow up to be," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "They refuse to act their age. They think young, and therefore they act young. Brain Age is one more tool in their anti-aging arsenal."
A 2006 survey by the Entertainment Software Association revealed that 25 percent of all gamers are age 55 and older. Brain Age has been a big hit with older, active adults, who use it daily to help keep their minds sharp with tests of memory, mathematics, reading and counting.
"The award is a reminder to people of all generations that age is just a number," says award recipient Cathi Watson, a 73-year-old radio show host and producer. "Keeping your body and mind fit and active are the keys to remaining young at heart."
To help Nintendo find 100 people in the United States who personify the ideals of Brain Age, the Grandparent Marketing Group conducted a nationwide search and identified the following honorees. For more information about them, please contact Eileen Tanner at [email protected].
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Maryland
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Douglas H., 63, of Chevy Chase: Six-time winner of the American Crossword Puzzle Tournament
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The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii(TM), Nintendo DS(TM), Game Boy® Advance and Nintendo GameCube(TM) systems. Since 1983, Nintendo has sold nearly 2.2 billion video games and more than 387 million hardware units globally, and has created industry icons like Mario(TM), Donkey Kong®, Metroid®, Zelda(TM) and Pokemon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, visit the company's Web site at www.nintendo.com.